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Month: December 2017

  • 5
    Dec
    2017

    Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals pay more attention to the image as a whole. Astounding, isn’t it ?

    Another study done by same psychologist also cites the differences in language development in the cultures.


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