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Category: Ethnographic Studies

  • 19
    Nov
    2018

    The Rationality Myth

    Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very difficult to make even simple decisions, such as what to eat.

    Research reveals that the decisions that we think are logical are greatly influenced by our emotions.


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  • 5
    Dec
    2017

    Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals pay more attention to the image as a whole. Astounding, isn’t it ?

    Another study done by same psychologist also cites the differences in language development in the cultures.


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