UX Designer
Hello, Yogesh here! A computer science engineer by degree but a designer by profession. I am interested in everything that lies at the Intersection of Technology and Business. I am great at new feature ideation for existing and new products. Failing as an entrepreneur in past also taught me a thing or two about marketing & strategy. With a deep interest in Psychology and Behavioral Economics, I always try to give a human touch to my designs.
  • Some design questions that I ask myself

    User Experience Design is an adventurous journey. It consists of series of steps – user research, interactive prototypes, typography choices, color psychology and many more. Bringing an application to life, helping users experience the joy of using an application with ease, and ideating creatively is what really matters to me. I often ask myself lot
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    Feb 26 2018
  • Human cognition principles that could shape UX

    My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs. 1.  Serial position effect: People
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    Feb 9 2018
  • Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals
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    Dec 5 2017
  • Cognitive Neuroscience: A Doorway to Better UX Design ?

    Around 2500 years ago, Aristotle believed that heart was the center of sensation and movement, and other organs such as brain and lungs existed to cool the heart! However, revival of human anatomy made it possible for physicians to clarify basic structure & functions of the organs. We came a long way from Aristotle believing
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    Sep 7 2017
  • Bridging the Gap between UX & CX: Possible?

    A few weeks back, I was flying from Kochi to Hyderabad. Since I have been flying frequently these days, I considered the idea of accumulating frequent flyer miles with one of the airlines. On further research, I decided to go with one airline and downloaded their app. Though I have never used a mobile application
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    May 11 2017