Yogesh
UX Designer
Hello, Yogesh here! A computer science engineer by degree but a designer by profession. I am interested in everything that lies at the Intersection of Technology and Business. I am great at new feature ideation for existing and new products. Failing as an entrepreneur in past also taught me a thing or two about marketing & strategy. With a deep interest in Psychology and Behavioral Economics, I always try to give a human touch to my designs.
Posts
  • The Rationality Myth

    Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very
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    Nov 19 2018
  • My Musings: One year in Design

    It was 33-degree Celsius on 21st April of 2017, however, it felt even hotter that day in Kochi. I had finished drinking coffee and was helping a student solve a problem on ‘Collections’ in Java, I got a call from the HR of Divami Design Labs, telling me that I had been offered a role
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    Jul 25 2018
  • Some design questions that I ask myself

    User Experience Design is an adventurous journey. It consists of series of steps – user research, interactive prototypes, typography choices, color psychology and many more. Bringing an application to life, helping users experience the joy of using an application with ease, and ideating creatively is what really matters to me. I often ask myself lot
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    Feb 26 2018
  • Human cognition principles that could shape UX

    My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs. 1.  Serial position effect: People
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    Feb 9 2018
  • Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals
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    Dec 5 2017