UX Designer
Hello, Yogesh here! A computer science engineer by degree but a designer by profession. I am interested in everything that lies at the Intersection of Technology and Business. I am great at new feature ideation for existing and new products. Failing as an entrepreneur in past also taught me a thing or two about marketing & strategy. With a deep interest in Psychology and Behavioral Economics, I always try to give a human touch to my designs.
  • Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals
    READ MORE...More
    Dec 5 2017
  • Cognitive Neuroscience: A Doorway to Better UX Design ?

    Around 2500 years ago, Aristotle believed that heart was the center of sensation and movement, and other organs such as brain and lungs existed to cool the heart! However, revival of human anatomy made it possible for physicians to clarify basic structure & functions of the organs. We came a long way from Aristotle believing
    READ MORE...More
    Sep 7 2017
  • Bridging the Gap between UX & CX: Possible?

    A few weeks back, I was flying from Kochi to Hyderabad. Since I have been flying frequently these days, I considered the idea of accumulating frequent flyer miles with one of the airlines. On further research, I decided to go with one airline and downloaded their app. Though I have never used a mobile application
    READ MORE...More
    May 11 2017