Color plays an important role in how we perceive things. It is more than just a coincidence that apps like Skype, Zoom, PayPal, Venmo, Facebook, Twitter, and LinkedIn are all a similar hue. No doubt, when it comes to mobile app designing, color contributes more than just aesthetics. In this blog, we will find out what is the best color for mobile apps.
It always amazes me what a small piece of technology, our mobile phone, and mobile apps can do to mankind. Starting from easing our day to day chores to bringing the beauty of our thoughts to reality- mobile apps are everywhere.
According to the Statista report, we downloaded 204 billion applications on our mobile phones in 2019. Of which, I believe, we uninstalled 56% of them within a week of installing them.
I kept wondering, why? We must have installed mobile applications because we needed them, then what made us uninstall these apps? Did they not do what they promised us? Was the experience not that great? Was the UI not inviting?
Few reasons may be beyond our grasp. But based on my analysis so far, we can attribute the failure of most of these applications to the following reasons
Importance of color in UX UI Design
Being a UI Designer, I believe the simplest thing we can fix without any expert help is the usage of the poor color scheme. Colors play an important role, a great design is built around the color scheme using complementary and analogous colors. It definitely influences the first impression of the users. It sets the mood of the application and helps in user indulgence and engagement. We interact with the graphical elements and color does play an important role in interactions. Research conducted by Xerox Corporation and International Communications revealed that
As per KISS metrics, these four colors are preferable by people. They are, Blue, Green, Red, and Purple color. They attract more than 75% of the population. Naturally, they are the as best color for mobile apps.
Colors have the unique ability to influence our moods and change our behavior. Color preferences differ from person to person, differ between age groups.
As per my research, in the year of 2020, Royal Blue, Scarlet Red, and Mint Green colors are ruling the mobile applications. Shades and tones of these colors are explicitly seen in most of the latest applications. I started doing further research on why these colors are trending and are these really the best color for mobile apps?
Royal Blue (#246EE9)
Red, Blue, and Green are well-known colors. However, as per IRIS statistics, about 8% of all men and 0.5% of all women suffer from color vision deficiency or color blindness. The analysis shows that blue is the only color detectable to those suffering from color blindness. Hence blue shades are great to accommodate people with color blindness.
Also, hues of blue have a calming effect on the eyes and are well rendered on most of the mobile devices.
According to a SIMFORM study, about 38.6% of mobile applications are related to social networking and communication. In the social networking and communication space, neutralizing the emotions is important and this can be established by using blue color.
The high court of color, Pantone Color Institute has declared its Color of the Year for 2020 to be Classic Blue. This shade is what most people would call cobalt or Royal blue.
On the contrary, Blue also associates itself with depression or sadness. There are even these phrases “feeling blue”, or singing “the blues” which have negative connotations. However, Royal blue is a bright color, with vivid hues that make it less likely to be used with a negative connotation. The shade of royal blue is prominent in nature and is pleasing on the eye.
These blue shades also represent confidence, respect, trust, and stability. It is the favorite color of most people. Did you know 53% of the flags in the world have blue in them?
I believe, people unconsciously connect with it well and develop a positive emotion towards it. It is also commonly used in corporate identity. And is a popular color choice in the fashion industry. Blue is an absolute favorite when it comes to choosing a noticeable or eye-catching outfit. At the same time people all over the world wear “Blue” jeans. Ironic, isn’t it? It’s even the name of a number of songs. Due to such a multitude of reasons and emotions, blue is truly the best color for mobile app design.
Red represents passion, adventure, excitement, energy, and boldness. Red stimulates our senses and calls for action. The color is often a primary color in many of the mobile applications and is another nice color for mobile apps. The color is a good indication of the brand’s energy and passion. It also draws our attention and motivates us to react positively by balancing its usage with other colors.
Red represents inspiration and is used in some of the sports applications. As per Mindsea research statistics in 2017, even though blue is overwhelmingly prominent among the colors and used in 24% of the mobile applications, Red is used in 30% of all food & beverage industries to motivate people to buy.
Also, red is one of the most auspicious color in China and India. People perceive red to be a good color for brands across these countries.
Scarlet red has hints of orange mixed with red to give the richness and brightness. This color also promotes enthusiasm and zest for life. That’s why, it is an absolute favorite in lifestyle applications. Scarlet red also has a classy look and feel to it and looks elegant against dark backgrounds, hence most mobile apps in the entertainment industry prefer hues of red.
A dark red can work as a complementary hue, as well.
Elementor, a powerful website builder powering more than 6% of all the world’s websites, has become a staple within the world of web design in the last few years. Renowned for its striking pink-heavy aesthetic, Elementor recently relaunched its website. The end result sees the leading site builder double down on its pink-heavy approach:
Notice how the striking pink (#FFC5F3) blends elegantly with the scarlet red CTA and collage.
That’s no coincidence. Scarlet red, when used as a secondary color can really bring out the most in a brighter dominant hue.
Even the example is not of an app, the contrasting use of red and pink work so well.
Mint green (#3EB489)
Mint green is popular across a lot of mobile applications. This color is great to provide a sober and yet a fresh visual appeal. The tranquility of this color reduces the cognitive load on our eyes. Thus, businesses prefer this color as a primary color, especially when they expect us to spend a lot of time on their apps.
Studies indicate that the 18-65 year age group spends 51.4 to 112.6 hours on their mobile as on average per month. Naturally, experts recommend sober colors for applications where we spend a lot of our screen time.
According to the Simform study, 91% of mobile utilization is indoors. Since the lighting in closed space changes can vary, a neutral and sober color is good for mobile applications.
Also, this mint shade in the green is inspiring and uplifting and represents abundance and wealth. Hence, this is considered the best color for mobile apps in the wellbeing industry. It is also considered a lucky color in some regions and businesses tend to use it as their brand color. Additionally, It is used in some of the applications to promote green consumption values.
The true power of colors
Colors convey meaning, feelings, and represent our emotions. In today’s digital world, even though we are online all the time, we feel disconnected in reality. And colors tend to fill that gap by stimulating the right emotions in the right environment.
At Divami, we as designers, do our part to make the right color choice. It helps us emotionally connect with the users and add value to the overall design. Interested to view our portfolio? Find them here- https://www.divami.com/uxportfolio/