Web and application development is becoming more straightforward than ever, thanks to the rapid advancement of adjacent technologies. However, one of the most significant challenges that teams face is designing an intuitive UI/UX that makes it easy for users to find what they are looking for and achieve their desired outcomes. For data-driven platforms, the significance of an excellent UI/UX is even higher since every micro-interaction on the platform contributes to an ever-increasing pool of data leveraged to improve the user experience even further. This blog looks at the best motivations for hiring UI/UX design experts for your upcoming data-driven platforms.
It is getting harder for businesses to get in and keep customers on their business platforms. Therefore, it is almost impossible for companies to continue using poorly designed user interfaces (UI) in their websites or applications.
Outstanding UI and UX are indispensable in creating a data-driven platform that users adore. For instance, you may have a fintech app with a beautiful interface and simple navigation (UI). However, it doesn’t matter how attractive the app is if it loads slowly or requires you to go through multiple screens to transfer money (UX). In other words, a platform’s UI may look fantastic, but if the UX is not up to par, users will quickly get frustrated and more likely to churn.
You can’t call it UX design if you aren’t using UX data
An essential component of data-driven UX is, well, data. This data can come from various sources, including user research, heat maps, A/B testing, surveys, customer support tickets, etc. All of this data should inform the design process so that the end product is a platform that users will love.
For example, suppose you are designing a new feature for your data-driven platform. In that case, you will need to use data to understand how users interact with the existing platform so that you can design the new feature in a way that fits seamlessly into their workflow.
Additionally, you will need to use data to evaluate the success of the new feature once it is launched. Did users adopt it? Do they find it helpful? Are there any areas for improvement? By constantly measuring the performance of your platform and using that data to inform your design decisions, you can be sure that you are always making the best possible product for your users.
The days of designing and launching a platform without data backing up your decisions are long gone. Risky presumptions such as “Designer knows best” or “This is how we’ve always done it” no longer cut it. Instead, if you want to create a platform that users will love, you need to get your hands dirty with data.
How is Retention Rate influenced by effective UI/UX design
Effective UI and UX aid in generating data and technologies that help to satisfy user demands and address their issues. How users interact with the platform is the cornerstone of the technology’s success. Therefore, improving user experience is not just a one-time event; it’s an iterative process that should be constantly monitored and improved.
An essential metric often used to evaluate a platform’s UI/UX design effectiveness is retention rate. It measures how often users return to the platform after their first visit. If a platform has a high retention rate, users are finding value in the offerings and coming back regularly.
Many factors influence retention rate, but UI/UX design is one of the most important. For instance, if users can’t figure out how to use your platform or find it challenging to navigate, they are much less likely to return. On the other hand, if your platform is easy to use and provides a great user experience, users will be much more likely to come back.
Thus, the importance of UI/UX design experts cannot be understated. These experts can help you design a platform that users will love, leading to a higher retention rate.
Advantages of hiring UI/UX Design experts
The heart of the design process is user research. UX designers determine who they are creating for, examine user scenarios, develop the visual logic behind product features, and conduct A/B testing. Generally, a UI/UX designer makes your data appealing, functional, and intuitive for consumers. In addition, they help you gain an edge over competitors with proven data-driven design. Here’s a look at the various benefits that UI/UX design experts can bring to the table for your data-driven platform.
1. Lower Loading Time
Websites that load in under two seconds typically have a low bounce rate, whereas those that take more than five seconds have significantly higher bounce rates. Simply put, a difference of one second in the loading time can significantly impact the performance of your product. Even though bold graphics and visuals are usually engaging for visitors, they drastically lengthen the load time. As a result, aesthetics and performance must be balanced while designing the platform. Fortunately, data-driven UI/UX design experts know this critical trade-off and can help you achieve an optimal balance.
2. Enhanced Readability
The average person only reads about 20% of the text on a digital interface. Data-driven designers are aware of such intricacies and design accordingly using typography, whitespace, and content hierarchy techniques. Good design can make your content more easily digestible and help you communicate your message more effectively. For data-driven platforms, this is especially important because users may need to be able to understand complex data quickly and easily.
3. Better Functionality
Data-driven UI/UX design experts take a user-centered approach when designing a platform. This means they design for the user’s needs and not just the company’s goals. As a result, the platform is much more likely to be easy to use and have all the features that users need. Additionally, data-driven designers are constantly testing and improving the platform based on user feedback, so they can continue to meet users’ needs over time.
4. Promote Customer Loyalty and Conversions:
The key to a data-driven platform’s success lies in its ability to turn users into customers. An excellent user interface grabs attention, builds interest, and drives conversions. An average person has an attention span of around eight seconds, so your platform must be both visually appealing and easy to use. If not, you risk losing users before they even have a chance to explore what your platform has to offer. A well-designed platform will not only keep users engaged but also encourage them to come back. In fact, studies have shown that for every $1 you invest in UX, you get a long-term return of $9900!
5. Brand Credibility
It is impossible to get away with generic designs in today’s complex and fiercely competitive business environment. However, a high-quality user interface may help you stand out from the crowd and gain more credibility. In fact, 57% of users say they would not recommend a business with a poorly designed website. This shows that first impressions matter and the right UI/UX designers can uplift your data-driven platform to give it the edge it needs to succeed.
6. Improved Data Modelling
Data-first UI/UX design experts can make your testing more effective. By understanding how users interact with data, they can design platforms that allow for easy data input and retrieval. Additionally, they can help you develop better data models suited to your needs. This improved data modelling will save you time and money in the long run by making it easier to test and improve your platform.
7. Edge in the Market
UI/UX design experts can help you stay ahead of the curve and take advantage of emerging trends. They can also help you anticipate future user needs and design a platform ready for the future. This will provide a significant competitive advantage in the market and help you stay ahead of your rivals.
A user-friendly, dynamic platform with a top-notch user experience is essential for every business, whether a startup or an established company. The benefits of having a data-driven platform are numerous, but they can only be realized if experienced UI/UX designers design the platform. So, if you want to take your data-driven platform to the next level, investing in UI/UX experts is your best bet.