In the age of digitization and ever-shifting gears of technological trends, it is common for businesses to be under the illusion that upgrading hardware can get all the work done....

There are B2B software solutions available for all imaginable job functions, including financial tracking, HR management, supply-chain management, marketing software, etc. A lot of these platforms are feature-rich but not user-friendly....

Vertical SaaS is still an area unexplored. While SaaS has been around for almost two decades, most of the most well-known enterprises have used a horizontal distribution strategy until now....

The world is increasingly inclined toward a data-driven future, and thanks to that, the SaaS (software-as-a-service) model has begun to grow exponentially. Throughout all industries, the SaaS product success rate...

In today's world, digital transformation is a necessity. According to the Harvard Business Review study, $1.3 trillion was invested in digital transformation in 2018. Digital transformation is more important than...

Consider this: You run an eCommerce store where you sell bespoke sneakers and hoodies. Every day, thousands of potential customers browse your website and/or app. They complete the customization steps...

SMEs (Small and Medium-sized Enterprises) are major contributors to the world economy, which employ 60-70% of workers in most countries. With the advent of e-stores, the SME sector has surely...

Feature updates and redesigns are essential parts of any app’s journey. As resistant as humans are to change (only 21% of users install iOS app updates within a week of...

Augmented Reality and Virtual Reality is no longer limited to the science-fiction trope. Massive strides in technology have brought them to the forefront. Today, AR/VR in Design has become an...

Are you designing a brand new mobile app? Here are some alarming numbers that you should know: 2.87 million apps are available in Google Play The Apple App Store comes...

In my 24 months journey as a UX designer, I worked on a number of projects and had a great time learning from my mentors about designing for B2B and...