As a product manager or a designer, it is sometimes difficult to ascertain if it’s the right time to rework your app design. Customers and stakeholders always have their eyes...

When it comes to entering into a partnership for your app or website designing project, you’ll be faced with the dilemma of choosing from two types - transactional or strategic...

For those of you who have been in the business of IT may remember the controversial article by Nicholas Carr titled “IT Doesn’t Matter”. Understandably, many IT professionals, particularly those...

Using B2B SaaS Apps Having worked in the enterprise software industry for a few decades, I know firsthand that UI and UX Design has been an afterthought in enterprise software...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

Jeff Gothelf, the author of Lean UX: Applying Lean Principles to Improve User Experience, summarizes Lean Design is something that brings the true nature of a product to light faster through...

From a business strategy perspective, we reviewed the desires and behavior of “smart markets”, where customers look for choices of solutions and want vendors to provide help in making the...