The purpose of any business is to be successful. Everyone wants to be the leader and everyone wants to be a hero but can everyone be one? How does one...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone is expected to show measurable, direct results. Yet, we’re...

Using B2B SaaS Apps Having worked in the enterprise software industry for a few decades, I know firsthand that UI and UX Design has been an afterthought in enterprise software...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

SaaS market size is predicted to be USD 307.3 billion by the year 2026. Even the COVID-19 pandemic has not slowed down its growth and any aspiring startup in this...

At this point (amidst a global pandemic or not), we are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is...

So, you’ve created an intuitive and visually appealing SaaS app? Kudos to you. But, don’t think your work ends there! Why? Because users are fickle-minded and new apps are being...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...

There are hundreds of niche and legacy software that revolutionize many job functions imaginably - be it HRMS, financial tracking, marketing automation, sales, or supply-chain management.  Currently, the customers and...