If you are even a little bit familiar with the concept of UX and UI, then you have probably heard about Information Architecture, more commonly abbreviated as IA. You must...

Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo. We envisioned all of the amazing things we could do with...

In an ideal world, there would be just two steps to business. A. Find what people want. B. Give it to them. However, in the real world, there is a...

Feature updates and redesigns are essential parts of any app’s journey. As resistant as humans are to change (only 21% of users install iOS app updates within a week of...

Have you ever visited a salon and instantly became aware of the spotless equipment and various product smells greeting you along with a hospitable staff? Of course, you have! But,...

2020 was truly a year of challenges and dramatic changes. The pandemic-induced lockdown helped to speed up the slow and steady evolution of digital transformation. Industries such as banking, healthcare,...

The mobile app market is evolving at an exponential rate and in 2019 alone, users downloaded more than 204 billion apps worldwide! Expected to generate more than $935 billion in...

In 2018, the 7-year old Apple-Samsung battle came to a close with the Supreme Court asking Samsung to pay $539 million to Apple for a series of patent infringements. The...

Let’s dig into the concept with a story. Suppose that you’ve come up with the idea of an app that is similar to Expedia, booking.com, or makemytrip.com. You’ve finalized the...

Designing a new app or website? No matter how novel your idea is, it is likely that there is something similar already in the market. After all, there are more...

If you Google ‘best UX design agency’, you will easily get hits for everything between the top 5 to the top 100 agencies in the country. Businesses have begun understanding...