When it comes to entering into a partnership for your app or website designing project, you’ll be faced with the dilemma of choosing from two types - transactional or strategic...

‘Rowing harder doesn’t help if the boat is headed in the wrong direction.’ – Kenichi Ohmae. Ohmae’s words beautifully sum up the importance of having a business strategy, and its...

Even the most bull-headed managers across the globe are going to agree to one thing – UX design is indispensable, especially when customer satisfaction depends on usability. And, Google keeps...

UX design is considered by many as an essential part of any company’s digital transformation. Its effects on how well users will engage and interact with a product can’t be...

Mother Nature has her lessons for all of us. The same goes for the design world as well. Starting from colors, texture, balance, and consistency- designers take inspiration from nature. If...

What are wireframes? When you are structuring or designing a website, wireframing is one of the crucial steps that should be considered. You might think that Wireframing is an underrated...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

What is Design Thinking? The term “Design Thinking” is a problem-solving process that includes some human-centered techniques to resolve problems creatively and innovatively. It is used by businesses to get...

Today, user experience is the end all and be all. Everything you do must be optimized appropriately to create a mind-boggling digital experience. The end-user shouldn’t have to change their...

Design KPIs- measuring something intangible such as design sounds like an almost philosophical concept at first. However, it isn’t too different from measuring the performance of personnel or other commonly...

Did you know that UX design can be your strongest brand differentiator?  For years, companies have relied on product features or USPs (Unique Selling Propositions) before competitors could catch up....

The key to running a successful business depends on various elements working in perfect harmony. This includes your GTM or go-to-market strategy. A Go-to-market strategy is a small, but significant...