Product design, if looked in its simplest form, consists of creativity and process. As we grow and enter into adulthood, we start deep-diving into the process-based environment, which eventually is...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

The field of UX UI design works on the basis of holding user attention. This can, no doubt, be tricky. However, by implementing basics of cognitive science into the design...

We are unpredictable beings. Evolution has made us this way, there was always a danger that had we been predictable someone or something would have taken advantage of us. Unpredictability...

Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one...

Around 2500 years ago, Aristotle believed that the heart was the center of sensation and movement, and other organs such as the brain and lungs existed to cool the heart!...