Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

In an ideal world, there would be just two steps to business. A. Find what people want. B. Give it to them. However, in the real world, there is a...

In 2018, the 7-year old Apple-Samsung battle came to a close with the Supreme Court asking Samsung to pay $539 million to Apple for a series of patent infringements. The...

Let’s dig into the concept with a story. Suppose that you’ve come up with the idea of an app that is similar to Expedia, booking.com, or makemytrip.com. You’ve finalized the...

If you Google ‘best UX design agency’, you will easily get hits for everything between the top 5 to the top 100 agencies in the country. Businesses have begun understanding...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

The key to running a successful business depends on various elements working in perfect harmony. This includes your GTM or go-to-market strategy. A Go-to-market strategy is a small, but significant...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

There is no denying the fact that investing in the best UX UI design practices for a B2B SaaS app is a smart business decision. But does this warrant substantial...