In the last year, perceptions and realities have changed. There is a radical shift in how people live, with remote working and online interactions now being the norm instead of...

In a survey of 500 business executives, 94% of them agreed that listening to customers is critical to overall growth. It is especially true for B2C (business-to-consumer) brands. And, customers...

Digital transformation is about changing existing business processes and models to sustain in the ever-growing modern digital world. However, to survive, businesses today must be capable of catering to the...

What are the common factors behind the success of Salesforce and other big corporations with a massive user base? From robust backend programming to the purpose of the platform, the...

The onset of the pandemic has shown us why digital healthcare is the way forward. Something as simple as using wearable healthcare gadgets could save lives. When no other alternative...

The overall retail landscape is evolving. It has already moved from brick-and-mortar to eCommerce channel. Moreover, the COVID-19 pandemic has helped the B2C eCommerce companies experience a sharp jump of...

Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

In an ideal world, there would be just two steps to business. A. Find what people want. B. Give it to them. However, in the real world, there is a...

In 2018, the 7-year old Apple-Samsung battle came to a close with the Supreme Court asking Samsung to pay $539 million to Apple for a series of patent infringements. The...

Let’s dig into the concept with a story. Suppose that you’ve come up with the idea of an app that is similar to Expedia, booking.com, or makemytrip.com. You’ve finalized the...

If you Google ‘best UX design agency’, you will easily get hits for everything between the top 5 to the top 100 agencies in the country. Businesses have begun understanding...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...