Category: Customer Experience

Accepting gesture interactions with

Buttons are becoming scarce and are replaced with swipes, taps, and drags as they are the new form of digital communication that will enhance the user experience. Apple and Google have already started this trend where new gestur...

IoT Experience in 2020

Everything is smarter today! From smart cars to smart homes we treat IoT as a helping hand. We live in a world where the sensors and devices collect data and perform actions for us re...

The Rationality Myth

Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one thing in common i.e. they could not make decisions. They were able to describe what they should be doing logically. However, they found it very difficult to make even simple decisions, such...

Human cognition principles that

My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to connect some of the known theories to UX design. These principles, when applied, could help us create better designs. 1. Serial position effect: People have a tendency to best r...

Geography, Culture and UX

When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently! A...

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