There is no denying the fact that investing in the best UX UI design practices for a B2B SaaS app is a smart business decision. But does this warrant substantial...

Within the developers’ community, user experience is an area often overlooked. Developers are more focused on the functionality of the application and are rarely worried about how the user might...

If I had a dollar for every time I've heard that. Cliches aside, I often hear this from Product Owners with a short time before launch. Perhaps you are in...

From a business strategy perspective, we reviewed the desires and behavior of “smart markets”, where customers look for choices of solutions and want vendors to provide help in making the...

Microinteractions have become an integral part of UX UI Design. It is a product-moment that is built around a single action, a small piece of functionality that performs only one...

I first heard the term “smart markets” a couple of decades ago at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart markets...

Buttons are becoming scarce and are replaced with swipes, taps, and drags as they are the new form of digital communication that will enhance the user experience. Apple and Google...

Everything is smarter today! From smart cars to smart homes we treat IoT as a helping hand. We live in a world where the sensors and devices collect data and...

Some years back, Antonio Damasio, a famous neuroscientist studied people with the injury in the part of the brain where emotions are generated. He found out all people had one...

My style of blog writing is usually opinion based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try...

When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According...