What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

The key to running a successful business depends on various elements working in perfect harmony. This includes your GTM or go-to-market strategy. A Go-to-market strategy is a small, but significant...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

There is no denying the fact that investing in the best UX UI design practices for a B2B SaaS app is a smart business decision. But does this warrant substantial...

Within the developers’ community, user experience is an area often overlooked. Developers are more focused on the functionality of the application and are rarely worried about how the user might...

If I had a dollar for every time I've heard that. Cliches aside, I often hear this from Product Owners, a short time before launch. Perhaps you are in this...

From a business strategy perspective, we reviewed the desires and behavior of “smart markets”, where customers look for choices of solutions and want vendors to provide help in making the...

Microinteractions have become an integral part of UX UI Design. It is a product-moment that is built around a single action, a small piece of functionality that performs only one...

Buttons are becoming scarce and are replaced with swipes, taps, and drags as they are the new form of digital communication that will enhance the user experience. Apple and Google...