Look at the biggest names in the digital space – Google, Facebook, Amazon. A common factor in their success stories is how they have aced at connecting with their users,...

As a product or service designer, your ultimate goal is to create something that provides value to both the customer and the business. But how do you communicate that value...

Sharing ideas with one another can be a great way to motivate and inspire others in order to grow as a team. It can also help produce work that surpasses...

A lean and user-centered product is hard to build, validate, and market quickly. The key to achieving this mission is to establish balanced teams of product managers, designers, and engineers...

Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

User engagement and interaction doesn’t look the same across all kinds of digital products.  For instance, an email will always be used more frequently than a shopping or travel app....

‘Rowing harder doesn’t help if the boat is headed in the wrong direction.’ – Kenichi Ohmae. Ohmae’s words beautifully sum up the importance of having a business strategy, and its...

Quick, think of a product that is useless. A snuggie? No doubt it made millions but are we using those now? Take the example of Doggles, do our pooches really...

Product design, if looked in its simplest form, consists of creativity and process. As we grow and enter into adulthood, we start deep-diving into the process-based environment, which eventually is...

Even the most bull-headed managers across the globe are going to agree to one thing – UX design is indispensable, especially when customer satisfaction depends on usability. And, Google keeps...

Mother Nature has her lessons for all of us. The same goes for the design world as well. Starting from colors, texture, balance, and consistency- designers take inspiration from nature. If...

What are wireframes? When you are structuring or designing a digital platform (be it a website, mobile app, or web app), wireframing is one of the crucial steps that should...