In an age of ever-increasing complexity, it's easy to forget the importance of simplicity in digital products. We often take for granted the simple yet powerful experiences we have with...

As a product or service designer, your ultimate goal is to create something that provides value to both the customer and the business. Ideal situation is to ensure the business...

Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

Quick, think of a product that is useless. A snuggie? No doubt it made millions but are we using those now? Take the example of Doggles, do our pooches really...

Even the most bull-headed managers across the globe are going to agree to one thing – UX design is indispensable, especially when customer satisfaction depends on usability. And, Google keeps...

Mother Nature has her lessons for all of us. The same goes for the design world as well. Starting from colors, texture, balance, and consistency- designers take inspiration from nature. If...

What are wireframes? When you are structuring or designing a digital platform (be it a website, mobile app, or web app), wireframing is one of the crucial steps that should...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

Did you know that less than 1% of the world’s data is being analyzed as of today? While we all know data is power, power is only useful when harnessed...

The purpose of any business is to be successful. Everyone wants to be the leader and a hero. But can everyone be? How does one stay successful in this uncertain...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone needs to show measurable, direct results. Yet, we’re often...