The user experience is a crucial part of the customer journey in any business model. This is especially true for a SaaS (Software as a Service) tool that thrives on...

The HR SaaS offers a framework for enterprises to build digital capabilities to experiment and optimize team management processes. Across the globe, teams are reliant on SaaS tools to get...

The world is increasingly inclined toward a data-driven future, and thanks to that, the SaaS (software-as-a-service) model has begun to grow exponentially. Throughout all industries, the SaaS product success rate...

Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

User engagement and interaction doesn’t look the same across all kinds of digital products.  For instance, an email will always be used more frequently than a shopping or travel app....

How would you describe your brand or app? Reliable? Trustworthy? Reputed? All companies – big or small, new or old – want to be known for being all of those...

When it comes to entering into a partnership for your app or website designing project, you’ll be faced with the dilemma of choosing from two types - transactional or strategic...

‘Rowing harder doesn’t help if the boat is headed in the wrong direction.’ – Kenichi Ohmae. Ohmae’s words beautifully sum up the importance of having a business strategy, and its...

Even the most bull-headed managers across the globe are going to agree to one thing – UX design is indispensable, especially when customer satisfaction depends on usability. And, Google keeps...

What are wireframes? When you are structuring or designing a website, wireframing is one of the crucial steps that should be considered. You might think that Wireframing is an underrated...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

Today, user experience is the end all and be all. Everything you do must be optimized appropriately to create a mind-boggling digital experience. The end-user shouldn’t have to change their...