Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

How would you describe your brand or app? Reliable? Trustworthy? Reputed? All companies – big or small, new or old – want to be known for being all of those...

Quick, think of a product that is useless. A snuggie? No doubt it made millions but are we using those now? Take the example of Doggles, do our pooches really...

Progressive web apps were first introduced by Google in 2015. Owing to its advanced features, ease of development, and great user experience, it has turned into the next big thing...

What are wireframes? When you are structuring or designing a digital platform (be it a website, mobile app, or web app), wireframing is one of the crucial steps that should...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

The key to running a successful business depends on various elements working in perfect harmony. This includes your GTM or go-to-market strategy. A Go-to-market strategy is a small, but significant...

For those of you who have been in the business of IT may remember the controversial article by Nicholas Carr titled “IT Doesn’t Matter”. Understandably, many IT professionals, particularly those...

Using B2B SaaS Apps Having worked in the enterprise software industry for a few decades, I know firsthand that UI and UX Design has been an afterthought in enterprise software...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

We are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is a massive surge in demand for B2B SaaS products. ...