SaaS market size is predicted to be USD 307.3 billion by the year 2026. Even the COVID-19 pandemic has not slowed down its growth and any aspiring startup in this...

At this point (amidst a global pandemic or not), we are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is...

The competitive nature of present living standards has always kept every individual in the race for success. The urge to grab the crown and be the Numero Uno is inevitable,...

So, you’ve created an intuitive and visually appealing SaaS app? Kudos to you. But, don’t think your work ends there! Why? Because users are fickle-minded and new apps are being...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...

The world of Product Development is vast, very vast !! To simplify the way we work, create, develop and execute products, we see new methodologies and technologies emerging at the...

Mobile apps have been reigning over our lives and have been proving propitious to us in several aspects. From digital well-being to our lifestyle, these applications are undeniably a huge...

Implementing UX UI design for your mobile app can be a quirky rabbit hole. At one end, it is important to get its functionality correct along with the value proposition....

A horde of landing pages is nothing less than a full-fledged sales team. They can speak for you to your customers and literally run your business even when you sleep....

The field of UX UI design works on the basis of holding user attention. This can, no doubt, be tricky. However, by implementing basics of cognitive science into the design...

Redesigning and modernizing legacy Enterprise Applications is an art in itself !! Naturally, trying to put yourself in the shoes of the people who worked on this enterprise application, translating...