Introduction Deep-tech innovations have emerged as a fierce competitor in modern technology domains. These innovations are shaping a new age where firms conceive user-based designs. This write-up attempts to analyze,...

The Essence of UI/UX Digital Transformation In the midst of today's swiftly changing digital landscape, businesses are perpetually in pursuit of innovative strategies. They aim to maintain a competitive edge...

Future-Proofing Your Designs In the dynamic realm of design, innovation acts as the propulsive engine, driving businesses and creative professionals to greater success. While ideation brims with creativity, the true...

Every product, during its lifecycle, goes through a redesign phase. Whether it’s for application of crucial feedback, inclusion of a superior security protocol, or simply getting with the times, redesigning...

Users and organizations alike are adopting Augmented Reality at an increasing rate. So much so that the global AR market size is expected to scale from USD 6.12 billion in...

Quick, think of a product that is useless. A snuggie? No doubt it made millions but are we using those now? Take the example of Doggles, do our pooches really...

Product design, if looked in its simplest form, consists of creativity and process. As we grow and enter into adulthood, we start deep-diving into the process-based environment, which eventually is...

Mother Nature has her lessons for all of us. The same goes for the design world as well. Starting from colors, texture, balance, and consistency- designers take inspiration from nature. If...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

When we say User Research, what comes to your mind?  As a Product Manager, you may say it’s the usability test of a product or application. But while the intent...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...