About 200,000 websites utilize Magento to enhance their eCommerce business. Magento is an eCommerce website platform used by any business owner to deliver several unique features. This can enhance sales and provide helpful customer service. Magento is one of the most popular eCommerce platforms, modeled on open-source technology. The platform offers several features and the ability to control the eCommerce store’s functionality, content, and look along with search engine optimization, marketing, and catalog management. Another important feature is the user friendliness of the platform
All these services and tools are available for all sizes of businesses, whether they have few visits on their website or have millions of online customers. Several platforms are available for low customer traffic, but when business grows, the lack of scalability forces the business owner to leave that platform. However, in the case of Magento, it grows and evolves with the business and provides growth opportunities. Other then coming up with a solution related to platform shift, Magento also offers several wallpaper and theme options to enhance the outlook of the service provides. This act represents the website’s well-defined product catalog and enhances the customer experience.
Magento Multistore Feature
Magento always believes in business enrichment and pays keen attention to helping online store owners provide more manageable and effective services. Multistore Magento is one of the best services provided by Magento. This offers merchants the chance to introduce multiple stores with one original management system. It helps business owners scale their business, analyze different parameters, and make their statements.
In Magento, a merchant can introduce several eCommerce stores through only one admin who can handle all the stores. Multistore functionality is suitable for those who want to expand their business and divide it from one big business into a small store, which can be more effectively managed. This will be more helpful for those who want to expand their businesses on an international level.
Benefits of Magento Multistore functionality
More stores mean more sales. Many merchants have specific goals for their sales, number of stores, and customers. All of these lead to the success of their own business. With understanding demand and need, a merchant can ideally use Multistore functionality to achieve their own goals. Multistore is the best option for those with multiple products who face difficulties in making a difference in the sales margin, splitting their store into several stores, and making management and product visibility easier.
Along with this, multistore helps merchants save their money and time. This provides an easy way to configure payment and shipping methods. One can change the setting only for one store and have more control over the business.
UI UX Design Principles for your Magento Store
In order to create a world class eCommerce store, you need to understand the customer behavior and deliver them an unforgettable user experience. These are some of the UI UX principles to keep in mind for the same-
As per Hick’s law, the amount of time it takes to make a decision increases with the number and complexity of choices. Especially while designing an eCommerce store, it is crucial to provide simple navigation that enable the customer to find items with ease.
The trend of personalization and customization is rising. Customers expect a shopping experience, that is unique to their individual preferences and takes care of their needs.
What is an eCommerce store if the visuals cannot attract buyers? Other than having great product pictures, animations are a great way to add engaging elements to the website without cluttering it up.
Augmented Reality or AR allows customers to view products in a real-life before they purchase. For example, AR can allow customers to view how a sofa will look in their living room.
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