All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo. We envisioned all of the amazing things we could do with...

Have you ever visited a salon and instantly became aware of the spotless equipment and various product smells greeting you along with a hospitable staff? Of course, you have! But,...

Design KPIs- measuring something intangible such as design sounds like an almost philosophical concept at first. However, it isn’t too different from measuring the performance of personnel or other commonly...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone needs to show measurable, direct results. Yet, we’re often...

Using B2B SaaS Apps Having worked in the enterprise software industry for a few decades, I know firsthand that UI and UX Design has been an afterthought in enterprise software...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...