In an ideal world, there would be just two steps to business. A. Find what people want. B. Give it to them. However, in the real world, there is a...

Have you ever visited a salon and instantly became aware of the spotless equipment and various product smells greeting you along with a hospitable staff? Of course, you have! But,...

Design KPIs- measuring something intangible such as design sounds like an almost philosophical concept at first. However, it isn’t too different from measuring the performance of personnel or other commonly...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone is expected to show measurable, direct results. Yet, we’re...

As per Wikipedia, Internationalization is the process of designing a software application so that it can be adapted to various languages and regions without engineering changes. Developers and businesses can...

Using B2B SaaS Apps Having worked in the enterprise software industry for a few decades, I know firsthand that UI and UX Design has been an afterthought in enterprise software...

SaaS market size is predicted to be USD 307.3 billion by the year 2026. Even the COVID-19 pandemic has not slowed down its growth and any aspiring startup in this...

At this point (amidst a global pandemic or not), we are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is...

So, you’ve created an intuitive and visually appealing SaaS app? Kudos to you. But, don’t think your work ends there! Why? Because users are fickle-minded and new apps are being...

There is no denying the fact that investing in the best UX UI design practices for a B2B SaaS app is a smart business decision. But does this warrant substantial...