SaaS companies earlier viewed in-app messaging as an add-on rather than a necessity. Today, in a completely changed world and with people prioritizing services differently, communicating directly with customers in...

User experience (UX) is an essential factor in marketing any software as a service (SaaS). Good UX can make your product more attractive to potential customers. It helps them understand...

As advances in cloud computing  - with its scalability and usability -  attract industries across various sectors, SaaS-based healthtech solutions show promising ability to enable hospitals to offer quality and...

Usability metrics are the metrics that help in measuring the usability of a product or service. Usability is all about how easy and delightful it is to use a website...

The benefits of transforming from Web apps to Saas are numerous. By making the switch, businesses can enjoy increased scalability, security, and reliability. Additionally, Saas-based systems often come with built-in...

What is MVP? Minimal Viable Product or MVP design is a method of building an early version of your product that allows you to test fundamental business hypotheses and assumptions....

Two billion people access the Internet from their mobile devices. The number is predicted to jump by 72.5% by 2025. So, if you’re a SaaS company and not designing products...

Vertical SaaS is still an area unexplored. While SaaS has been around for almost two decades, most of the most well-known enterprises have used a horizontal distribution strategy until now....

The global adoption of the ‘Work from home’ model after the COVID-19 pandemic has accentuated cloud growth. Companies depend highly on web-based public cloud services for their day-to-day activities and...

Almost every B2B company is unique because it tends to serve multiple kinds of users in the long run. While there may be some overlap between its various user personas,...

A lean and user-centered product is hard to build, validate, and market quickly. The key to achieving this mission is to establish balanced teams of product managers, designers, and engineers...

The world is increasingly inclined toward a data-driven future, and thanks to that, the SaaS (software-as-a-service) model has begun to grow exponentially. Throughout all industries, the SaaS product success rate...