Two billion people access the Internet from their mobile devices. The number is predicted to jump by 72.5% by 2025. So, if you’re a SaaS company and not designing products...

Vertical SaaS is still an area unexplored. While SaaS has been around for almost two decades, most of the most well-known enterprises have used a horizontal distribution strategy until now....

The global adoption of the ‘Work from home’ model after the COVID-19 pandemic has accentuated cloud growth. Companies depend highly on web-based public cloud services for their day-to-day activities and...

Almost every B2B company is unique because it tends to serve multiple kinds of users in the long run. While there may be some overlap between its various user personas,...

A lean and user-centered product is hard to build, validate, and market quickly. The key to achieving this mission is to establish balanced teams of product managers, designers, and engineers...

The world is increasingly inclined toward a data-driven future, and thanks to that, the SaaS (software-as-a-service) model has begun to grow exponentially. Throughout all industries, the SaaS product success rate...

The global SaaS (Software as a Service) market will exceed $600 billion by 2023. The sector is experiencing exponential growth with the rise of SaaS products. Unfortunately, this means cut-throat...

In today's disruptive marketplace, businesses need to deliver more value and work faster to stay relevant. That's what digital transformation promises. It offers opportunities to enterprises across their business –...

All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo. We envisioned all of the amazing things we could do with...

The key to running a successful business depends on various elements working in perfect harmony. This includes your GTM or go-to-market strategy. A Go-to-market strategy is a small, but significant...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

We are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is a massive surge in demand for B2B SaaS products. ...