Getting started on a design project? The most crucial thing to consider is the people who would be using your product. You must know the kind of experience that you...

As a product manager or a designer, it is sometimes difficult to ascertain if it’s the right time to rework your app design. Customers and stakeholders always have their eyes...

SMEs (Small and Medium-sized Enterprises) are major contributors to the world economy, which employ 60-70% of workers in most countries. With the advent of e-stores, the SME sector has surely...

If you are even a little bit familiar with the concept of UX and UI, then you have probably heard about Information Architecture, more commonly abbreviated as IA. You must...

Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo. We envisioned all of the amazing things we could do with...

When it comes to entering into a partnership for your app or website designing project, you’ll be faced with the dilemma of choosing from two types - transactional or strategic...

‘Rowing harder doesn’t help if the boat is headed in the wrong direction.’ – Kenichi Ohmae. Ohmae’s words beautifully sum up the importance of having a business strategy, and its...

Design KPIs- measuring something intangible such as design sounds like an almost philosophical concept at first. However, it isn’t too different from measuring the performance of personnel or other commonly...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

Did you know that UX design can be your strongest brand differentiator?  For years, companies have relied on product features or USPs (Unique Selling Propositions) before competitors could catch up....