Almost every B2B company is unique because it tends to serve multiple kinds of users in the long run. While there may be some overlap between its various user personas,...

What is UX mapping? A UX map is a powerful technique of visualizing the entire experience of the end-users with a brand, app or any product. User experience mapping allows...

The onset of the pandemic has shown us why digital healthcare is the way forward. Something as simple as using wearable healthcare gadgets could save lives. When no other alternative...

About 33% of people would rather read something with a beautiful design than something plain if they have 15 minutes to consume content. This is just one example of the modern...

UX design is user-centric. If you don’t already know, the only way to know what users truly need and want is through user research. When a UX designer sticks to...

Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

Great UX UI designers help stakeholders and teams make better decisions by using relevant UX design questions to identify opportunities, comprehend user needs and wants, and reveal underlying weaknesses. The ability...

Quick, think of a product that is useless. A snuggie? No doubt it made millions but are we using those now? Take the example of Doggles, do our pooches really...

Design KPIs- measuring something intangible such as design sounds like an almost philosophical concept at first. However, it isn’t too different from measuring the performance of personnel or other commonly...

We are undergoing a digital revolution. These unprecedented times have certainly seen a surge in digital dependency. And thus, there is a massive surge in demand for B2B SaaS products. ...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...