I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...

The world of Product Development is vast, very vast !! To simplify the way we work, create, develop and execute products, we see new methodologies and technologies emerging at the...

Every business strives toward solving its customers’ issues, right? Be it a start-up or a well-established business, the focal point for any business are its customers. Understanding the problems of...

Within the developers’ community, user experience is an area often overlooked. Developers are more focused on the functionality of the application and are rarely worried about how the user might...

Today’s UX UI design trends inform the trajectory of the vertical in the future. There are continual corrections that occur in the field, which streamline design to fit consumer trends....

Jeff Gothelf, the author of Lean UX: Applying Lean Principles to Improve User Experience, summarizes Lean Design is something that brings the true nature of a product to light faster through...

In my 24 months journey as a UX designer, I worked on a number of projects and had a great time learning from my mentors about designing for B2B and...

Microinteractions have become an integral part of UX UI Design. It is a product-moment that is built around a single action, a small piece of functionality that performs only one...

Designers and creative thinkers love sci-fi movies. At least here in Divami, we all are fans of sci-fi. What could be the reason that we all love the same type?...

A few weeks back, I was flying from Kochi to Hyderabad. Since I have been flying frequently these days, I considered the idea of accumulating frequent flyer miles with one...