My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

When we say User Research, what comes to your mind?  As a Product Manager, you may say it’s the usability test of a product or application. But while the intent...

The decision to choose the right UX UI design solution for your project is a daunting task and one that you cannot take lightly. Yes. there are many reputed review...

For those of you who have been in the business of IT may remember the controversial article by Nicholas Carr titled “IT Doesn’t Matter”. Understandably, many IT professionals, particularly those...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone is expected to show measurable, direct results. Yet, we’re...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...

Implementing UX UI design for your mobile app can be a quirky rabbit hole. At one end, it is important to get its functionality correct along with the value proposition....