In a survey of 500 business executives, 94% of them agreed that listening to customers is critical to overall growth. It is especially true for B2C (business-to-consumer) brands. And, customers...

Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

Product design, if looked in its simplest form, consists of creativity and process. As we grow and enter into adulthood, we start deep-diving into the process-based environment, which eventually is...

Even the most bull-headed managers across the globe are going to agree to one thing – UX design is indispensable, especially when customer satisfaction depends on usability. And, Google keeps...

Today, user experience is the end all and be all. Everything you do must be optimized appropriately to create a mind-boggling digital experience. The end-user shouldn’t have to change their...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

When we say User Research, what comes to your mind?  As a Product Manager, you may say it’s the usability test of a product or application. But while the intent...

For those of you who have been in the business of IT may remember the controversial article by Nicholas Carr titled “IT Doesn’t Matter”. Understandably, many IT professionals, particularly those...

Thanks to the tepid economy, the pressure is boiling down hard on everybody and how. From UX teams to executives, everyone needs to show measurable, direct results. Yet, we’re often...

The best design is one that is invisible (not literally, though).  This essentially implies that end-users should not think about the design (or the designer) at all when visiting a...

Implementing UX UI design for your mobile app can be a quirky rabbit hole. At one end, it is important to get its functionality correct along with the value proposition....