Designing a new app or website? No matter how novel your idea is, it is likely that there is something similar already in the market. After all, there are more...

Minimalism is a concept — philosophy, if you will — that stays true to the phrase ‘less is more’. It transcends art and takes many forms in organization and lifestyle. For...

Great UX UI designers help stakeholders and teams make better decisions by using relevant UX design questions to identify opportunities, comprehend user needs and wants, and reveal underlying weaknesses. The ability...

UX design is considered by many as an essential part of any company’s digital transformation. Its effects on how well users will engage and interact with a product can’t be...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

Did you know that UX design can be your strongest brand differentiator?  For years, companies have relied on product features or USPs (Unique Selling Propositions) before competitors could catch up....

So, you’ve created an intuitive and visually appealing SaaS app? Kudos to you. But, don’t think your work ends there! Why? Because users are fickle-minded and new apps are being...

A few weeks back, I was flying from Kochi to Hyderabad. Since I have been flying frequently these days, I considered the idea of accumulating frequent flyer miles with one...