Churn is a term used to describe the percentage of customers who leave or stop using a service/product over a given period. Calculating the churn rate is essential for SaaS...

Low-code and no-code solutions are just as impressive and effective as those built by highly-skilled developers, even though they can be built in less than half the time and effort...

You have approximately eight seconds to grab your customer’s attention once they visit your website or use your product. If it is not impressive enough within this time, this leads...

Modern education is merging with design and digital technology, especially after the coronavirus pandemic. The pandemic has been a watershed moment for the EdTech sector that has seen an exponential...

UX design is user-centric. If you don’t already know, the only way to know what users truly need and want is through user research. When a UX designer sticks to...

Let’s dig into the concept with a story. Suppose that you’ve come up with the idea of an app that is similar to Expedia, booking.com, or makemytrip.com. You’ve finalized the...

Designing a new app or website? No matter how novel your idea is, it is likely that there is something similar already in the market. After all, there are more...

Minimalism is a concept — philosophy, if you will — that stays true to the phrase ‘less is more’. It transcends art and takes many forms in organization and lifestyle. For...

Great UX UI designers help stakeholders and teams make better decisions by using relevant UX design questions to identify opportunities, comprehend user needs and wants, and reveal underlying weaknesses. The ability...

UX design is considered by many as an essential part of any company’s digital transformation. Its effects on how well users will engage and interact with a product can’t be...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

Did you know that UX design can be your strongest brand differentiator?  For years, companies have relied on product features or USPs (Unique Selling Propositions) before competitors could catch up....