You have approximately eight seconds to grab your customer’s attention once they visit your website or use your product. If it is not impressive enough within this time, this leads to a higher bounce rate, which may mean losing a potential customer. Some of the leading causes of bounce rates include difficulty using or navigating through your product, difficulty finding information on the product, or unappealing product designs. All these issues point towards a website or product with a poor UX design.
The success of any digital platform depends on the efficiency of its UX design. UX, or User Experience design, focuses on giving users the best experience with a product. In addition, it seeks to provide users with satisfaction from using the platform.
This article will discuss the benefits and advantages of UX design for your business to help you avoid losing prospects or driving away existing customers.
Why you should invest in UX design today
If you have been confused about investing in UX design, the following reasons will help you clearly understand UX design’s meaning and its many benefits for your website or product.
1. A good UX improves customer acquisition and retention
It is one thing to get new customers, and it’s another thing to keep these customers. When you invest in a good UX design for your business’ website or application you will be “killing two birds with one stone”.
A good UX design helps to improve customer acquisition and also helps to retain these new customers. When your brand has features that are better than the competitor’s sites, you can be sure to attract more customers and satisfy them.
2. UX design cuts down on developmental costs
When you integrate UX design into the development process of your business’ website or application, you will be able to drastically reduce cost and time wastage.
The UX design process involves usability testing, which helps the UX designer to pinpoint and address possible issues your users or customers may encounter while using your platform.
So, when the website or application is launched, you will not need to start fixing issues that you could have avoided at the early stages. This will help reduce the extra money and time you would spend on development.
3. A good UX design allows for better user engagement
User engagement is essential in business. If your business does not have a high user engagement rate, it could mean that you are not reaching your target audience, your content quality is lacking, or you have a poor UX design.
When you invest in an excellent UX design, you can be sure that your audience will want to interact more with your business and products. This will then earn you loyal customers.
4. UX design increases sales and profits
One of the major goals of any business owner is to increase sales and profits. However, when your platform has usability issues like unclear navigation, too many clicks to complete a task, tiny fonts, visual clutter, and so many others, your customers will find it difficult to stay.
When customers leave your platform without completing the conversion, such as a sale, it can affect your profits. By ensuring your customers have a great experience, you can ensure a boost to your revenue.
5. You enjoy increased productivity
A simple yet effective UX design can influence your employees to do their work with enthusiasm. When employees are enthusiastic about working, you can expect to see positive changes in your business’ productivity.
It can be very discouraging for your employees to work with systems, websites, and applications that have poor UX design. This can negatively affect the output of their work. With an excellent UX design, there will be fewer errors, and employees will enjoy a smoother workflow.
6. A good UX design sets you apart from your competition
Businesses are always looking for ways to stand out from the sea of competitors. Good UX design can help you with that.
When your platform loads fast, is mobile-friendly and user-friendly, easy to navigate, has a compelling CTA, and all the other characteristics of top-notch UX design, your business will have a competitive edge in the industry.
Top UX design platforms to work with
UX design is not often easy, and it becomes even more challenging to implement when you don’t have the right tools to work with. Here are seven top UX design software that will make the design process less stressful.
With Maze, you can test anything from product concepts and UX copy to prototypes. This software allows you to get users’ insights on your products which you can act on instantly. Maze lets you test anywhere and at any time.
You can easily create a maze for every project need, like usability tests and user surveys. The platform lets you share these tests or surveys with users across the world using a unique URL in just a matter of minutes.
Additionally, Maze allows for seamless integration with other UX software like Figma and InVision to accelerate the design process. You can also collaborate with your team remotely on the app to produce an exceptional product.
Figma is a collaborative UX design tool that connects everyone in the design process so that your team can deliver better products faster. With a feature like FigJam, which is like an online whiteboard, you and your team can brainstorm to produce the perfect UX design.
FigJam and Figma live side-by-side so that all your design work can be found organized in one place. Figma also allows you to share, present, and gather feedback on interactive prototypes with smart animation that makes them seem real.
Figma has a community that you can learn from, share your work with, and extend your toolset with a diverse group of designers, plugin creators, researchers, and so much more.
Balsamiq is UX software with a goal to help you build impressive UX designs for your platform. This software focuses on wireframing, making the entire process faster and more straightforward.
Using Balsamiq as a UX tool also allows you to collaborate with other designers. It provides lessons on UX design for beginners and has articles, videos, tutorials, etc. on how to wireframe.
Balsamiq is a simple tool that has chosen a hand-drawn and cartoonist style of displaying elements. This takes the complexity out of designing and allows you to focus on the placement of the elements.
Big companies like Disney and Starbucks use Zeplin for their UX designs because it is one of the best UX design tools in the industry. This software has an accessible workspace that is friendly to designers and non-designers like developers, product managers, copywriters, etc.
It also helps your team to collaborate by providing you with the organization and structure that you need your design files to have. Furthermore, Zeplin reduces the time and effort you need to convert your designs.
InVision provides you with transformative collaboration for all the design work you do. This software allows you to lead your team from ideas to execution with its digital whitebeard that’s both simple to use and robust with amazing features.
InVision makes prototyping easy as it lets you create experiences that feel real. Also, these prototypes have dynamic elements and animations that are functional. Additionally, you can be sure of creativity and connectivity that is at scale with your design system.
Sketch is a UX design software that gives you all the tools you need to collaborate and create your designs. From early ideas to pixel-perfect artwork, playable prototypes, and developer handoff, Sketch is ready to cater to your design needs.
The collaboration provision in the software allows you to work together with your team in the same document and at the same time right inside the Mac app. When everyone is on the same page, you can see their best ideas in one place; great, right?
Additionally, Sketch gives you design tools that will help your work to shine at the end of the design process. It has an intuitive interface and other great features that will ensure you stay focused on creating amazing designs.
Axure is one of the best UX tools that give UX professionals the power to build and create realistic and functional prototypes. Prototyping is one of the most important processes in UX design. This makes a UX software like Axure a must-have.
This prototyping software has powerful widgets that will help you make forms, dynamic interfaces, and sortable grids in your prototype. You can use the multi-state dynamic panels to create things like pop-ups, scrollable screens, mobile screens, etc.
UX design ensures that the platform user or website visitor has a great experience and keeps coming back. This article has looked at some of the benefits your business can get from investing in UX design.
It’s also provided you with some of the top tools you can work with to improve your UX design. Whichever way you look at it, you can be sure that an investment in UX design will not be a waste of time or money.