Airtel

Airtel’s flagship app for their Bangladeshi customers.

UI/UX Design, Mobile App

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Mobile app screen
Airtel Design | UI/UX Design, Mobile App
Mobile app screen
Airtel Design | UI/UX Design, Mobile App
About Airtel
Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 20 countries across South Asia and Africa. Airtel provides GSM, 3G, 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation.
Divami was responsible for the complete User Experience (UX & UI) of the Airtel telecom services mobile app (Android & iOS) for Bangladesh, and it is live on both Google Play & App stores.
Airtel UI Design screen
Responsive mobile screen
Airtel UI Design screen
50% completed
Airtel UI UX Design Approch
Our Approach

One of the main challenges Airtel posed us was to make the app a comprehensive consumer services app with digital payments, ticketing, social connections, etc., while still serving their primary function of managing mobile plans, recharges, etc. To understand the user personas, especially for the 2 brands, we travelled to Bangladesh and conducted extensive user research. We prioritized the features in a way that does not make users feel overwhelmed with the newly added features. We ensured that the most important information and action items contribute to helping the user accomplish their goal in the quickest possible way. We made sure the content hierarchy was coherent to promote glanceability.

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India

Vasista Bhavan, 3rd Floor,
A.P.H.B Colony, Gachibowli,
Hyderabad, Telangana.

India

10th floor, RMZ Latitude Commercial,
Bellary Rd, Hebbal,
Bengaluru.

USA

Divami Inc 951 Mariners Island Blvd, Suite 300 PMB3005,
San Mateo, CA 94404.