A mobile app for kindergarten and primary school children that makes learning fun.

A significant challenge designing for children is determining how much control you give to the child - that the child would end up spending too much time on the app was one of the major concerns of the parents that were strongly highlighted in user research. We had to balance this with the business objective of optimizing the time spent on the app. The "parent mode" that controls the amount of time a child browses, gamification that helps better engage children, tangible rewards & incentives to help with interest and retention were all ideas we had contributed to rolling out a great design.