Our approach comprised of three pillars -- firstly, we focused on personalized designs for each Persona & Role - one size does not fit all. For us, user needs were paramount but balanced with governance vision & priorities. Second, usability and visual aesthetics without compromising on either. Finally, we followed a strategy of progressive Disclosure: Present enough info without overwhelming the user - Show what they need, but only when they need it. We made the information actionable and context-sensitive.
We made sure the app showed actionable insights for various department heads, ministers and the Chief Minister. We considered the following key points from the user’s perspective while designing - showing the raw metrics and rating which indicates the performance of the entity, how users compare across metrics and against the target, and how the data demonstrates the big picture. The predictive analytics module focused on insights and actions that describe how we ensure or change a particular outcome.