FreeBnB

A travel portal with a unique twist on the BnB and homestay model.

UI/UX Design, Web App, Mobile App

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About FreeBNB

Freebnb is a cashless socio-economic community of homeowners who love to travel. It offers a unique twist in the traditional BnB and homestay model. Freebnb runs as a social network in which members can travel and stay with other members’ but exchange points instead of money. We designed freebnb from a concept stage into a world-class portal that would appeal to savvy travellers from different regions and cultures. The designs include a responsive web portal, an administrator console, and mobile apps for the travellers for iOS and Android platforms with native look and navigation patterns. All designs are responsive across devices.

Our Approach

FreeBnB was meant for a global audience right from the beginning. Our past experience had been that customers prefer apps that acknowledge their cultural characteristics. Given the app’s global target, we had to understand the cultural nuances and travel preferences across various geographies. This way, we had a greater understanding of our target user base, and we could empathize with the users and their specific use cases. Each design decision had to pass through the checklist of, “How will persona ‘X’ perceive this”, and as when we had something concrete, we validated with our pre-selected potential users. The end result was a great visual design and a seamless user experience.

The Details

We helped FreeBNB with Interaction design, UI design, and UI testing. The team comprised of a Design strategist and 2 designers - one UX and one UI. We were involved throughout the development lifecycle, working closely with FreeBNB product development team and project manager to help bring the app to life over a period of 12 months.