When INCX first approached us and laid out their vision of a crypto exchange for the general public, we realized that User Experience would be the key to the success of the project. The biggest challenge was going to be designing an experience that would work for a crypto-amateur as well as a professional trader. First, our design team had to get familiar with the crypto world - the full design and development team had a crash course from the INCX SMEs. We identified a set of people from our network who would be our persona proxies such that we could validate our design approach every step of the way.
We did a number of iterations over paper first validating with SMEs and stakeholders and came up with navigation options which were easy to understand as well as was coherent across various form factors. Right prioritization of information reduced the information and cognitive overload. Options such as Quick buy and Quick sell for cryptocurrencies were introduced to facilitate amateur traders without going into the nitty gritty - while power traders had full access to all advanced trading flows.