An account aggregation platform for consumer finance and banking.

Financial Services, especially account aggregation, is a highly regulated field with the regulating body defining the flows of most user journeys. The challenge was to blend the experience and design of the parts of the flow that are regulated and those that are left to the discretion of the product owners. Our primary challenge was that the concept of Account Aggregation is new to the Indian market and user research would not yield much insight into user expectations and goals. We focused our user research on the use cases of the Account Aggregation to understand the potential usage patterns and defined the user experience based on the research.