We used vibrant graphics to bring visual charm to the website and tried to bring a nostalgic feel of actual coupons in our graphics. We categorised the offers to enable better discoverability and relied on simple animations and micro-interactions to build engagement. We also introduced a coupon locator through which users can search for and find the best deals across sites and introduced cross-selling offers based on the user's search. We progressively disclosed the information, i.e. presented enough information without overwhelming the user, we showed what they need but only when they need it.