Savings Nest

An affiliate marketing platform for consumer groups and networks.

UI/UX Design, Web App

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About Savings Nest

Savings Nest is an affiliate marketing platform for consumer groups and social networks, that helps save money through coupons, offers, discounts, cashbacks and more, from top online brands. SavingsNest partnered with Divami to define the User Experience for the marketing platform and help develop the UI.

Our Approach

We used vibrant graphics to bring visual charm to the website and tried to bring a nostalgic feel of actual coupons in our graphics. We categorised the offers to enable better discoverability and relied on simple animations and micro-interactions to build engagement. We also introduced a coupon locator through which users can search for and find the best deals across sites and introduced cross-selling offers based on the user's search. We progressively disclosed the information, i.e. presented enough information without overwhelming the user, we showed what they need but only when they need it.

The Details

We helped Savings Nest with Interaction design, UI design, and knowledge transfer sessions. The team comprised of a Design strategist and 2 designers - one UX and one UI. We were involved throughout the development lifecycle, working closely with Savings Nest product development team to help bring the platform to life over a period of 6 months.