
Our Approach
When Zenwise spoke to us and laid out their vision for Zambala, they primarily wanted an investment app that could be used by beginners and experts alike. We identified a set of people from our network who would be our persona proxies such that we could validate our design approach every step of the way. The focus was to present money management options in a very simple way and personalize the copy according to the users. Contextual help was given at each stage to help beginner users.