The Crucial Role of Enterprise Software Design In the ever-evolving landscape of technology, enterprise software has emerged as the lifeblood of modern businesses. Whether it's streamlining operations, enhancing customer experiences,...

The Powerful Duo: VUI and SaaS Voice User Interface and SaaS have transformed the technology landscape and are changing how users interact with their devices. VUI enables users to control...

User experience has a direct impact on revenue growth for a business. How a product makes the user feel encourage a habit-forming behaviour and boosts engagement as well. We live...

What is Usability testing? Before delving deep into the ‘usability testing’, you need to understand exactly what the meaning of ‘Usability’ is. In simple terms, we can define usability as...

My style of blog writing is usually opinion-based. However, in this article, I will leverage the research done in the field of Psychology over the years and will try to...

They say that there is a first time for everything. Now you must have heard industry experts, UX, and UI professionals discuss and break down the definitions of CX, UX,...

With globalization at its peak, most of the products are designed for the global audience. However, the concept "one-design-fits-all" is not something that most companies focus on. Why? One may...

I first heard the term “smart markets” a couple of decades ago. It was at an alumni talk given by Rashi Glazer, Professor Emeritus, Haas School of Business, UC Berkeley. Smart...

There is no denying the fact that investing in the best UX UI design practices for a B2B SaaS app is a smart business decision. But does this warrant substantial...

Within the developers’ community, user experience is an area often overlooked. Developers are more focused on the functionality of the application and are rarely worried about how the user might...

If I had a dollar for every time I've heard that. Cliches aside, I often hear this from Product Owners, a short time before launch. Perhaps you are in this...

From a business strategy perspective, we reviewed the desires and behavior of “smart markets”, where customers look for choices of solutions and want vendors to provide help in making the...