An organization's design and product strategy are essential to its success regarding connections, business expansion, and other factors. But many companies frequently mix the two up. Unfortunately, some experienced professionals...

The digital divide has taken on a new dimension in today's world. It's not just about those without access to modern technology but also about those who have access to...

To address user demands that ultimately strengthens a business, implementing design strategy for business growth is crucial. Companies all over the world are confronted with the challenges of quickly adapting...

In today's digital landscape, user experience is no longer a luxury; it's a necessity. The pandemic has underscored this, accelerating peoples' shift towards digital tools and amplifying demands that companies...

As a product or service designer, your ultimate goal is to create something that provides value to both the customer and the business. Ideal situation is to ensure the business...

In the last year, perceptions and realities have changed. There is a radical shift in how people live, with remote working and online interactions now being the norm instead of...

Getting started on a design project? The most crucial thing to consider is the people who would be using your product. You must know the kind of experience that you...

As a product manager or a designer, it is sometimes difficult to ascertain if it’s the right time to rework your app design. Customers and stakeholders always have their eyes...

SMEs (Small and Medium-sized Enterprises) are major contributors to the world economy, which employ 60-70% of workers in most countries. With the advent of e-stores, the SME sector has surely...

If you are even a little bit familiar with the concept of UX and UI, then you have probably heard about Information Architecture, more commonly abbreviated as IA. You must...

Picture this. A user finds the premise of your app really intriguing and useful, they download it and open it immediately. But, 5 steps into the journey and they realize...

All of us have used that ‘ONE’ SaaS platform that seemed promising while we were walking through its demo. We envisioned all of the amazing things we could do with...