User or customer research is the cornerstone of creating and delivering desirable and valuable SaaS products. There’s no better hack than talking to the end-users to understand their wants, needs,...

What is UX mapping? A UX map is a powerful technique of visualizing the entire experience of the end-users with a brand, app or any product. User experience mapping allows...

Consider this: You run an eCommerce store where you sell bespoke sneakers and hoodies. Every day, thousands of potential customers browse your website and/or app. They complete the customization steps...

When we say User Research, what comes to your mind?  As a Product Manager, you may say it’s the usability test of a product or application. But while the intent...