Big data minimizes businesses’ dependency on fixed data sets that do not represent contemporary trends. Using big data enhances the rate of the development cycle by 25% and improves business performance by 17%. During the last few years, data has penetrated every aspect of our lives, and software development is no exception. Big data analytics has already made its presence felt in the UI UX design. In this post, we’ll explore the impact of data on UI/UX design landscape.
Developing any product or platform has always been based on specific, actionable insights:
– Target audience
– Competitor reference
– Computer language and programming
– Software Capabilities
– Software integrations
There are countless products/applications in the online world to buy anything we like, and they are ready to offer great discounts to make us their customer. Still, only a few options come to our mind whenever we urge to buy something. Any guesses why? Reasons may vary; but one of the crucial reasons that hook us to keep them visiting, again and again, is- User Experience.
Its human tendency to get influenced by design and experience in the digital world further drives us to make a purchase decision.
Over the years, businesses worldwide have realized the importance of making applications/products per the user persona that facilitates better user experience and drives more sales. Since we all are part of a digital ecosystem where change is the only constant, new updates and modifications are necessary to thrive in the cutthroat competition.
Big Data Analytics:
Data collection in patterns, figures, and tables is helping business owners in absorbing information to be further utilized for numerous beneficial reasons. Big data analytics is collecting and evaluating big data and information that justifies the business interest by providing data from recent customers’ activities and habits.
Some other notable benefits of business data analytics are:
– Business analytics helps companies gain a competitive advantage over their competitors in their industry as they are aware of the outcome of their efforts.
– Through the consistent data, companies collect, you can absorb helpful information in making brand marketing strategies and better engagement.
– Market insights analytics allow businesses to generate reports to raise capital.
– Lastly, it also helps in enhancing the operations and streamlining the efficiency levels of the organizations that work cohort in promoting productivity.
Organizations at all levels of growth are counting on the potential of business analytics to promote their operations and market size. Organizations leverage their UI/UX development potential as data analytics has much to offer.
Prominent areas through which big data analytics is making an impact in UI/UX development are:
1. Big Data Analytics minimizes product development time
Product or platform development has been a tussle between the brains of clients, designers, and developers, where delays are due to a lack of understanding and coordination. These issues will delay the design and development tasks for a longer time. Simply put, big data analytics eliminates lengthy UI/UX discussions, replacing them with objective data and facts. Hence, agencies can finish their product development in less time by minimizing interactions with the customer.
2. Creating a personalized user experience
Implementing big data analytics in the UI/UX process lets the business provide a personalized user experience and boost product and app engagement. Thanks to Big Data Analytics capabilities, the relevance of manual updates has been reduced. The application can automatically update its programming languages, promptly identifying what modifications in the features are liked by the audience and what features should be eliminated.
3. Diving deeper and providing a better model for testing
Product owners have always struggled to track the product’s performance as they fail to understand the users’ scrolling behavior. With business analytics coming into play, business owners can get an insight into the pages and areas where the users are getting more attracted and staying for longer. Using big data helps businesses in enhancing the traffic coming to their platform.
4. Understanding the customer expectation
Do you remember the customer feedback forms rolling out whenever a new application is launched? Through big data analytics, businesses can get all the necessities from customers to improve the customer experience.
What are the perks of implementing big data in the UI/UX process?
Data-driven designing is more than just gathering user data from the user. Data-driven design is collecting data that can help product owners in finding insights about user behavior and then use it to get better than before.
Below are some noted advantages of adopting business analytics in the process of UI/UX for a platform, making it a must-have in the design and development process.
1. A robust and technologically advanced platform
As part of a rapidly advancing technological ecosystem, it becomes crucial for organizations to have a platform that is at par with the current market standards. Through the implementation of big data in analytics, business owners have an advanced application that can suit their business needs.
2. Data-Driven Marketing
An app with the latest design interface can grab more attention from users, especially millennials. Considering the potential of business analytics in the process of UI/UX can give further understanding to the app owners regarding adopting the best practices in designing and developing, and streamlining the operations. Unique page views, pages viewed per session, average time, and bounce rate are some metrics to understand the user persona.
3. More traffic and sales
The deadly combo of analytics and UI/UX development can make the product a money magnet and deliver a statically driven outcome. Users can customize the product’s features to boost conversions and help in adding revenue.
4. Better returns on investment
The business works on ROI, better, the best. With the implementation of analytics, organizations can deliver better ROI in a faster turnaround time through their online presence.
Many designers do not have a background in the area of business analytics. Therefore, analytics in UI and UX is still limited and not practiced actively in product/app development. However, organizations in the top three of their respective industry use data-driven strategies to be more profitable than their counterparts. Moreover, numerous big organizations have shaken hands with leading information analytics firms. They have and incorporated their practices in designing to get a better solution to problems evaluated based on the data.
Want to know how we use data to make UI/UX design decisions? Check out our process.