An app for aqua farmers which lets them enhance the yield and profits.

Our approach to design was to create an app experience that is localized and helps users manage their aqua farming more efficiently. Since the user base for the app is predominantly rural and in general, not tech-savvy, it was important for the app to be simple and light and not overwhelming. We made sure that primary features were discoverable, and users are not presented with too many options. In terms of visual design, we made the app visually appealing with rich colors and infographics so that it gels with preferences of the target audience. We designed Aqua app to be a one-stop solution for all aqua related needs of the customers. Be it monitoring the water quality of pond or ordering new aqua supplies; the app had it all.